A new study by Howard Law professor Matthew Adam Bruckner has some great ‘lessons’ on crowdsourcing. Based on his review of several major North American companies, Bruckner moves beyond the ‘fast and cheap’ meme (well, not totally) by offering that:
-crowds can be used to develop solutions to complex challenges
-crowds bring specialized knowledge to bear
-crowds bring diverse perspectives, important for large companies where sometimes diverse opinions may be hazardous to one’s career (I’m editorializing here)
In his article, Dr. Bruckner argues for using crowdsourcing to complement existing forms of information gathering done when people file for bankruptcy.