Crowdwork and Cognitive Surplus

I just read an overview of the state of Creative Crowdsourcing that suggests one reason that crowdsourcing is so popular now is because of Cognitive Surplus, Clay Shirky’s idea that people are now starting to use their ‘free time’ for creative acts rather than consumptive acts.

This type of argument seems to suggest that creative crowdsourcing (such as a logo design contest), where 100s of ideas can be generated but few are rewarded, is fine since creative people have time on their hands anyway.
This suggests that people who do creative crowdsourcing aren’t talented amateurs, but professionals who understand the nature of creative professionalism.

This is an interesting argument, and something I’ll be studying much more in depth this summer.

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