Comparison study: MTurk and UK market research agency panel

A new study used MTurk and an unnamed Market Research agency panel (unnamed only because I haven’t had time to track down the real study) of about 1000 people each showed citizens in the US and the UK are in favor of ‘nudging’ techniques for soft drinks to reduce childhood obesity. Nudging techniques are things like smaller bottle sizes and placing soft drinks in less attractive positions at grocery stores. More details:

They polled 1093 people recruited via a market research agency in the United Kingdom and 1082 from the Amazon Mechanical Turk in the United States.

Participants were divided into three groups — a control group, where they were informed containers would be smaller and changing the shape would mean people will drink less, but people will still be able to drink as much as they like.

In the second group they were additionally informed that people would be made aware of how these changes make them drink less (ie, it would be “conscious”), but that people will still be able to drink as much as they like. In the third group, people wouldn’t be made aware (“unconscious”) but again would be able to drink as much as they like.

Results were similar in both countries. More details as I hunt them down.

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