This new study looks at older (age 60-80) adults awareness and motivations for participating in crowdsourcing. Basically, few of these adults had heard of crowdsourcing (and these were fairly adept online users), and strongest motivations included making money, having fun and being challenged. However, there is a key issue about trust: older adults want to participating on sites they trust, and that could be a drawback to participation on MTurk. Also, I was kind of tickled to see a chart about what older adults don’t like to do: transcription, content generation, content summaries, object classification and site feedback.
Citation: Brewer, R., Morris, M. R., & Piper, A. M. (2016, May). Why would anybody do this?: Understanding Older Adults’ Motivations and Challenges in Crowd Work. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 2246-2257). ACM.