A new study talks about crowdworker motivations and, perhaps more importantly, four areas of marginalization that workers in the gig economy experience:
- Economic marginalization, whereby workers feel exploited
- Institutional marginalization, whereby workers feel generally powerless on the platform
- Technical marginalization, whereby workers feel constrained by the platform
- Competence marginalization, whereby workers feel disengaged and deskilled by mind numbing task
The article states that workers want relationships and the platforms want transactions. How can this gulf be bridged?
Citation: Deng, X., Joshi, K. D., & Galliers, R. D. (2016). The Duality of Empowerment and Marginalization in Microtask Crowdsourcing: Giving Voice to the Less Powerful through Value Sensitive Design. Mis Quarterly, 40(2), 279-302.