MTurk versus Twitter?

According to Advertising Age, Twitter is giving Mturk a run for its money with a new panel offering insights to advertisers. According to the publication:

“Upon signing up, Insiders are asked to share things about themselves such as income, education, gender and what their interest are, Twitter said.

The company is offering advertisers short and long-term projects where Insiders participate in surveys. The former, which can be turned around as quickly as a few days, might include asking Insiders to evaluate a live campaign so agencies can fine tune it in real-time. Long-term projects can take four to six weeks to complete, are research intensive and might include how a new product or movie should launch its ad campaign.”

Insiders won’t get paid but will get gifts cards. Hmm.

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