More on MTurk Motivations

This study uses a small sample and open-ended questions to examine MTurk workers, particularly motivations. The study shows three different motivations:

1.Financial needs: receiving a monetary reward for work. Financial needs were strongest needs for joining MTurk.
2. Personal growth needs: building and honing skills. Once people start working on MTurk, many find that the tasks help them grow skills.
3. Pro-social needs: contributing to society (such as through participating in research studies).
The second two motivations keep people coming back to work, according to the study.

 

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