Maybe I’m still a bit freaked out by “The Circle” but I’m a little cynical about Google Surveys. Please note I haven’t tried using Google Surveys for data collection and so my cynicism comes mostly from what I read in their online materials. Here are my topline thoughts:
- It’s expensive. To ask 2-10 questions of a general American sample it costs $1. Add in gender or location and that goes to $1.50. Ten questions doesn’t get you very far–at all–in academic research.
- They recommend having 1500 participants. For validity. Of course they do!
- Not sure who the respondents are, or how they are being compensated.
- I worry, frankly, that Google has access to the data—something Amazon does not.
On the other hand, they do have panels which are kind of cool.
There’s a study by Pew about Google Surveys and there’s nothing really breakthrough to report.
Have you used Google Surveys? What do you think?